Becoming a Certified Floral Evaluator/Judge involves:

• Sharing Knowledge: A commitment to educate and serve the floral industry.
• Generosity: Helping others achieve success in their floral endeavors.
• Impartiality: Making consistent and unbiased decisions at all times.
• Validation: Justifying all decisions with clear reasoning.
• Feedback Skills: Providing competent feedback and praise effectively.
• Professionalism: Upholding integrity, respect, and professionalism throughout.
• Standards Adherence: Upholding the AIFD® floral design standard

Participants will:

Overview

Becoming a Certified Floral Evaluator/Judge involves:

Sharing Knowledge: A commitment to educate and serve the floral industry.
Generosity: Helping others achieve success in their floral endeavors.
Impartiality: Making consistent and unbiased decisions at all times.
Validation: Justifying all decisions with clear reasoning.
Feedback Skills: Providing competent feedback and praise effectively.
Professionalism: Upholding integrity, respect, and professionalism throughout.
Standards Adherence: Upholding the AIFD® Certified Floral Evaluator/Judge standards.
Objectives

Participants will:

• Enhance their competency in floral design according to the AIFD® Guide to Floral Design.
• Understand the distinct roles of judge and evaluator.
  
• Develop personal judgment skills while practicing impartiality and consistency in evaluations.
  
• Gain a comprehensive understanding of evaluator criteria and the AIFD scoresheet.
  
• Learn to provide constructive feedback while maintaining professionalism.

Training Format

Lesson 1: Introduction to Design Principles
Focus: In-depth study of the Elements and Principles of Design.
Topics: Introduction to Objectivity vs. Subjectivity.
Practical Session: Identification of design techniques.

Lesson 2: Evaluation Objectivity
Focus: Understanding objectivity/subjectivity in evaluation.
Topics: Relationship with the AIFD scoresheet.
Practical Session: Identification of design techniques and styles.

Lesson 3: Constructive Feedback Skills
Focus: Developing skills in giving competent and constructive feedback.
Practical Session: Conduct an evaluation and support it with rationale using the AIFD guide.

Lesson 4: Advanced Evaluation Techniques
Focus: Refining skills in providing feedback.
Practical Session: Conduct evaluations on multiple designs, supporting each with rationale based on the AIFD guide.

Course Fee: HK$12,000
Class size: Max. 6 persons
Instructor: Dr. Solomon Leong, AIFD CFD, PFCI, AIFD Certified Evaluator/Judge.

Date: 11 Apr (Sat), 12 Apr (Sun), 16 May (Sat), 17 May (Sun)
Time: 2:00pm to 5:00pm