...“Pricing is important to me,” says Steven Hansel. “In the marketplace, most people treat wine like a commodity—if people are willing to pay $100, that’s what it’s sold for—without any relation to what it actually costs to make. If we’re going to get young people to drink wine, they can’t pay those prices. I believe young people would like to enjoy wine, but they don’t have the resources. So, why are we raising prices? If we charge too much, they’ll buy tequila or something else—and then we’re all out of a job.” An astute observation. The Hansel wines, besides being delicious, provide excellent value. Bravo!"