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Where Asia Wears a SmileThe guidebook, published during the height of Marcos Sr.s administration, is purportedly one of the earliest efforts for a focused campaign to promote Philippine tourism. The title of this book comes from a quote attributed to former First Lady Imelda Marcos where, in one occasion, she reportedly said: The Philippines is where Asia wears a smile. Beautiful products can only be made by happy people. Published in 1976 by Department of Tourism
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The guidebook, published during the height of Marcos Sr.’s administration, is purportedly one of the earliest efforts for a focused campaign to promote Philippine tourism. The title of this book comes from a quote attributed to former First Lady Imelda Marcos where, in one occasion, she reportedly said: “The Philippines is where Asia wears a smile. Beautiful products can only be made by happy people.”
Published in 1976 by Department of Tourism Philippines
139 pages
Where Asia Wears a Smile
Item no
:
48282029843
US$ 2000.00
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