This semi-charitable label from Boys Town, Nebraska was issued in 1952 as part of the organization’s annual fundraising effort. It depicts the iconic image of a boy carrying another on his back — a symbol of compassion and fraternity — along with the famous motto: “He ain’t heavy, Father... he’s m’brother!” The design, rendered in warm red and brown tones against a pale blue background, evokes the spirit of care and community that Boys Town fostered under Father Edward J. Flanagan’s mission to help homeless and neglected youth.

Country: United States (Nebraska)
Year: 1952
Type: Charity label / Seal (non-postal)
Theme: Social welfare, Brotherhood, Charity organizations, Children