Binding: Hardcover
Description: Master the art and science of using shameless propaganda for personal and social good. Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world. Imagine if you could generate and leverage hype for positive purposes like legitimate business success helping people or effecting positive change in your community. Michael F. Schein teaches you how. In The Hype Handbook the notorious marketing guru provides 12 fundamental strategies for creating and leveraging hype for good including ways to: Attract attention from people that matter Create a community of acolytes to further your cause Create an atmosphere of curiosity and intrigue Sell your message with the skill of master Create a step - by - step manifesto Citing the latest research in psychology sociology and neuroscience Schein breaks the concept of hype down into a simple set of strategies skills and techniques and illustrates his methods through stories of the world's most effective hype artists including American propagandist Edward Bernays Alice Cooper manager Shep Gordon celebrity preacher Aimee Semple Mc Pherson Spartan Race founder Joe De Sena and digital guru Gary Vaynerchuk. Whatever your temperament education budget background or natural ability The Hype Handbook delivers everything you need to apply the most powerful tools of persuasion for personal and business success.
Title: The Hype Handbook: 12 Indispensable Success Secrets From The Worlds Greatest Propagandists Self - Promoters Cult Leaders Mischief Makers And Boundary Breakers
Author(s): Schein Michael
Publisher: Mcgraw - Hill Education
Barcode: 9781260470130
Pages: 224 Pages
Publication Date: 1/12/2021
Category: Business & Management