Binding: Paperback
Description: Platform companies like Amazon Alibaba Apple or Google dominate today's economy and eight out of the ten most valuable companies worldwide follow a platform business model. Platform businesses act as digital intermediaries harnessing the power of networks thereby outperforming traditional asset - heavy companies. Amazon and Alibaba are facilitators of transactions between sellers and buyers Apple connects app developers with app users Google facilitates transactions between ordinary web surfers and advertisers. Every product service and retail business has the potential to become a platform business and The Platform Business Navigator will show you how. With a 5 - step framework and 88 different patterns to follow you can avoid common mistakes and ensure your business strategy works. Suitable for entrepreneurs executives product managers and business leaders you'll also discover a huge variety of different business case studies. You can also find additional content online including videos a platform canvas and a white paper to delve deeper.
Title: The Platform Business Navigator
Author(s): Gassmann Oliver
Publisher: Pearson Education Limited
Barcode: 9781292466187
Pages: 296 Pages
Publication Date: 6/13/2024
Category: Business Innovation