Introducing Aveda Invati Advanced Exfoliating Shampoo Rich, a 200ml/6.7oz treatment designed for fine hair and normal to oily scalps. This 95% naturally derived formula delivers a lightweight yet effective cleanse that purifies, exfoliates, and renews the scalp—leaving hair roots feeling refreshed and more buoyant. Topped with Aveda’s signature pure-fume aroma, every wash becomes a sensory boost as well as a scalp-care ritual.

What makes this shampoo stand out

• Micellar cleansing system: Gentle, lightweight cleansing that purifies without weighing hair down.
• Wintergreen-derived salicylic acid: Helps remove buildup and unclog pores for a cleaner scalp.
• Ayurvedic botanicals: Ginseng and organic turmeric invigorate the scalp to support a healthy foundation for hair.
• 53% less shedding: When used as part of the Invati Advanced 3-step system, hair shedding is reduced by up to 53%, promoting more vibrant, resilient hair from roots to ends.
• Pure-fume aroma: Aveda’s mood-boosting fragrance elevates your daily ritual.
• Vegan & clean: Free from silicone, parabens, mineral oil, petrolatum, formaldehyde, animal ingredients, synthetic fragrance, and gluten.

How it works for your scalp and hair

The exfoliating action targets buildup, oil, and impurities that can weigh fine hair down. By purifying the scalp and stimulating circulation with Ayurvedic extracts, it creates an ideal environment for hair to appear more vibrant and resilient. Used consistently as part of the Invati Advanced 3-step system, this shampoo lays a stronger foundation for healthier-looking hair—from scalp renewal to the way it moves at the crown.

Is this right for you?

• Ideal for fine hair that struggles with heaviness from styling products or natural oiliness.
• Great for those who notice scalp buildup or want a deeper cleanse without stripping moisture.
• Perfect for anyone seeking a more refreshed scalp and a mood-boosting scent with each wash.

How to use

1. Apply to wet hair and massage gently into the scalp with circular motions to exfoliate while cleansing.
2. Rinse thoroughly, then follow with Invati Advanced Scalp Revitalizer and Thickening Conditioner as part of the Invati Advanced 3-step system for best results.
3. Use 2–3 times per week or as directed by your routine to maintain a purified, refreshed scalp and healthier-looking hair.

For those seeking a clear, purified scalp that supports stronger-feeling hair, Invati Advanced Exfoliating Shampoo Rich is a purposeful first step. Experience the confidence of a fresher scalp, lighter feel at the roots, and a radiant, resilient look—from roots to ends.